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"Four Jumps" for High Quality Development of Shunda Mold
Release Time:2021-04-21

In the industrial community of our city, Huang Zhigang, the general manager of Shunda Mold Factory in Jingjiang City, is a well-known 'desperate Sanlang'. Starting from the establishment of a mold design and production workshop, Huang Zhigang, who started from scratch, has always adhered to the spirit of "based on his own business, pioneering and innovating, improving quantity and upgrading, and doing precision and specialization". After nearly 30 years of wind and rain, he has led the enterprise to work hard, achieve high-quality development acceleration, and create a wonderful "four consecutive jumps" for enterprise development.


Huang Zhigang started learning mold processing and manufacturing after graduating from school. In the early 1990s, this village run mold factory was restructured and closed down due to poor management. Huang Zhigang, who was young and full of skills, lost his job. After a difficult decision, Huang Zhigang and his younger brother Huang Zhihong decided to seize the opportunity of the rapid development of the mold industry, and with good technology, they aimed to start their own business in the field of die-casting molds.

Starting a business is very difficult, with neither clients nor funds. In order to open up a market, Huang Zhigang travels around the world, making every effort to find customers. At the beginning, many manufacturers had their own original mold manufacturers and had no trust in Huang Zhigang. The Huang Zhigang brothers were rejected dozens of times a year. Fortunately, in Huang Zhigang's relentless foray into the market, one customer after another extended olive branches to him.

With this perseverance and hard work, Huang Zhigang led Shunda Mold to continuously develop, and the small workshop grew into a large-scale enterprise. In 2002, the company relocated to the development zone and embarked on a smooth path of entrepreneurship.

The mold industry, commonly known as the "mother of industry", is the most important foundational industry in the manufacturing industry. Huang Zhigang is not satisfied with just becoming a mold making enterprise. Under his leadership, the enterprise has developed a series of die-casting products and continuously expanded the market. The products gradually match famous domestic and foreign enterprises such as Emerson Electric, Siemens Electric, Midea Group, and Jiangling Motors. The matching industry involves automotive, medical, communication, aviation, instruments, tools, motors, textile machinery, ships, etc, Shunda Mold has also become a leader in the die-casting industry in East China.

If the transition from producing die-casting molds to producing die-casting parts is the first leap completed by Shunda, then advancing into stamping molds is the second leap led by Huang Zhigang. In 2013, Huang Zhigang keenly felt the opportunity for the rapid development of the automotive parts industry. He decisively took action and led the enterprise to enter the field of automotive stamping mold design and production, investing tens of millions of yuan to introduce stamping mold production equipment, and accelerating the cultivation and introduction of skilled talents.

However, stamping molds and die-casting molds are completely different fields. At the beginning, companies continued to use past experience to promote production and operation, but encountered significant setbacks, and this investment even faced opposition from many corporate elders. However, Huang Zhigang did not give up. He readjusted his thinking, invested heavily in attracting R&D and design personnel for stamping molds, built a stable R&D and design team, and personally led the team to study technology, specializing in various host factories, breaking through technical bottlenecks, continuously refining various mold categories, and steadily promoting the R&D, design, and production capacity improvement of stamping molds. After years of cultivation, the company has emerged in the field of stamping molds, becoming a rising star in our city after leading enterprises such as Xincheng and Huada. Shunda has also become a first-class mold supplier for SAIC, General Motors, and other enterprises. The company's products are also widely used in Fortune 500 companies such as Bosch in Germany, Stanley in the United States, and Makita in Japan, providing bulk supply for high-end brands such as Tesla, Audi A8, and BMW.

The successful transformation from professional production of die-casting molds to the ability to produce both die-casting molds and stamping molds has led to an average annual growth of over 30% in the production and sales of Shunda molds, and the company has gained a reputation in the industry. "With the rapid development of China's equipment manufacturing industry, various technologies such as steel for molds, high-precision equipment, scanning and testing, and software applications in the domestic mold industry have all experienced rapid development. Through in-depth cooperation with Fortune 500 companies, we have broadened our horizons and realized more deeply that manufacturing technology has entered a period of rapid upgrading and iteration. Only innovation can adapt to new markets in the future." Huang Zhigang seized the opportunity to introduce high-precision intelligent equipment from abroad, comprehensively improving the company's high-end precision mold processing capabilities, leading the company to enter industries such as new energy vehicle support and 5G communication support, achieving the third jump in enterprise development. In 2019, production capacity was fully released.

Since last year, with the unpredictable international situation and the intensification of trade disputes between China and the United States, export supporting enterprises have faced many uncertain market risks. Faced with risks and challenges in the new situation, Huang Zhigang is targeting the promising agricultural machinery industry and leading enterprises to embark on the fourth leap - entering the field of agricultural machinery manufacturing, and building independent brands of agricultural machinery. In the future, he will use his unique perseverance and perseverance to create a new blueprint for the agricultural machinery industry.


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